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            HKUST 2011-2012 Annual Report
          
        
        
          Sea and also provided a new forcing theory for the
        
        
          ocean circulation off Guangdong.  The spatial-temporal
        
        
          characteristics of the eddy were previously unknown but
        
        
          could have significant impact on the regional climate.  The
        
        
          characteristics and controlling mechanisms of the seasonal
        
        
          and diurnal variation of CO
        
        
          2
        
        
          in the South China Sea —
        
        
          crucial to understanding the carbon cycle — are clarified.
        
        
          Fueling the next generation
        
        
          Finding efficient, clean, energy-conversion technologies
        
        
          that operate without the use of fossil fuels is one of the
        
        
          grand challenges of this century.  Prof Tianshou Zhao
        
        
          (Mechanical Engineering) is working on a project with
        
        
          RGC Collaborative Research Fund to understand the
        
        
          coupling of mass-transport and electrochemical reactions
        
        
          in nanostructured fuel cell electrodes.  Prof Zhao and
        
        
          his research team are pioneering development of direct
        
        
          alcohol fuel cells (DAFCs) which can convert the chemical
        
        
          energy of liquid methanol or ethanol directly into
        
        
          electricity.  His group holds the world record for power
        
        
          density of direct ethanol fuel cells.
        
        
          Human face of conservation
        
        
          Environmental activists often represent nature in a human-
        
        
          like manner.  Does this practice have any conservation
        
        
          implications?  Yes, according to a study on the effects of
        
        
          anthropomorphism on conservation behavior, conducted
        
        
          by Prof Kim-Pong Tam (Social Science) and his team.  His
        
        
          research revealed that individuals who consider Nature to
        
        
          be human-like, compared to those who do not, are more
        
        
          protective towards the environment.  This finding has
        
        
          important implications for environmental promotion.
        
        
          New horizons for ocean container
        
        
          transport logistics
        
        
          Logistics is a pillar industry of Hong Kong.  Prof Chung-
        
        
          Yee Lee (Industrial Engineering and Logistics Management)
        
        
          is undertaking a major Theme-based Research Scheme
        
        
          project focused on the transformation of Hong Kong’s
        
        
          ocean container transport logistics network.  It explores
        
        
          how Hong Kong can upgrade its global ocean logistics
        
        
          and leverage the huge productivity of the Pearl River
        
        
          Delta region to develop new services.  Bringing together
        
        
          researchers from Asia and Europe, the team will also
        
        
          develop decision support systems for Hong Kong’s ocean
        
        
          container supply chain network.